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10 Simple Ways To Build A Perfect And Awesome Label and Packaging Design

Every product comes out to the marketplace after consuming a lot of people’s knowledge, work, time, and overcomes obstacles. In the marketplace, dozens of the same products as yours are available in the market. You have noticed that the same kind of products from different brands are stored on the store display.

For Example: If you’re looking for Doritos on a snack shelf. You will also see Lay’s, Ritz, Fritos, and more other snack products on the store shelf. If any other product design looks better. What will you choose?. Here graphic design plays a vital role in selling a product.

90% of information is transmitted through visual content because people prefer graphics and imagery overwritten text to speed absorption. So businesses need a strong design to communicate its purpose.

Most people are shopping with their eyes. Unique label and packaging design ensure that the product sitting on the shelf is good. The expertise team of graphic designers can design you perfect and unique product label and packaging design for standout of competition,

There are several ways to increase your growth and improve your product design. Check out our 10 simple ways to build a perfect and awesome label design.

Do Research

Research is the basic step to designing graphics for any design process. It is always better to dig deeper into what product you’re going to design.

When researching for a product label, you must find out who is your target customer and who are your competing brands or product. This info is necessary for some reason:

  • It will help to find your competitor’s brand and products.

  • How to design to reach targeted customers.

  • To avoid design too close to your competing brands.

  • It will let you know what type of design to create to attract.

Find the competitor

When designing a product label for a client, it is the graphic designer’s responsibility to design with practical design. However, to come up with a plan, graphic designers need to know more details from the client.

  • Who are their competitors?

  • To whom the product aimed?

  • Where will they sell the product?

  • Is there any pre-exist logo for the product or you need to design one?

  • What is the USP of the product?

Is that enough? No!. As a graphic designer, you need to search on your part. Start to do competitor analysis.

Doing a competitor analysis is a step towards building an economical and dynamic approach to achieve a far better understanding of what makes your design distinctive in an exceedingly saturated business climate.

Graphic Designers should do SWOT Analysis to find out the strength and weaknesses of the competitor and to find opportunities and threats to how to design a product label more attractive than a competitor.

SWOT Analysis is the best auditing method to monitor competitor business processes and develop our current business process.

What you will get from Competitor Analysis

  • What is the market of the product resides in

  • How competitor designed their product label

  • Know what your competitor doing and what there are not

  • Know how you can design a unique product label than competitors

  • Mistakes of competitors in a design field.

  • A good lesson from competitors

Know Your Target Audience

Once you analyzed competitors, you need to know about who the target customers for that product are. Is that important for graphic design? Of course yes!.

Establishing a target audience for the product is the second most important step to making sure to design a product label in the right tone to reach the targeted audience during campaigns.

To determine the target audience, you must include a specific group of demographics such as gender, age range, location, work, interest, the behavior of your targeted customer.

For Example: If you’re designing a label for a Beauty Cream. Then your target demographic should be Women, age range 18 to 30, who are doing college and corporate work, interested in fashion and beauty products, and more… Your product label design must convince them to choose your product over the other products.

Custom logo

Every business has a brand logo, also you noticed they use different logos for their product too. A custom logo establishes trustworthiness, creates brand identity, and strong positions the company product within the marketplace.

While there are many factors to forming an impactful logo and visual identity, the primary importance of your logo’s success is its color palette.

Your brand’s selection of color schemes is one of the most essential in determining how the public may evaluate your product. If you’ve heard of color theory, you may know that several color combinations create distinct attention and obtain emotions.

Analyzing the market trends in your industry and understanding what colors your customers respond to, may make all the difference.


Do you know that peaceful feeling you get when you’re in a wide-open space? The same way graphic design works.

The great designs are not trying to fit every design element in one composition. Utilizing the open space in the design layout brings attention to the element that matters.

Follow these steps to utilize the space in the design layout

  • Actuate blank area

  • Awareness of negative space.

  • Design Invisible elements

  • Apply the rule of thirds


Balance is also important as it is equal to spacing. Proper balance and alignment are the core principle of design. Each element you place on a page is considered as a weight. The weights are size, color, and texture.

You can’t place all the elements on one side of a corner. It will blow the whole designing process. Balancing is an important thing to maintain in designing to keep your audience engaged in the product.

If you’re creating a label for an Orange juice product. You should ask what is the first piece of information the audience should engage with? Make a mental outline.

Let your mind organize the data so layout your design in an exceedingly means that communicates that order.

Contrast is the method is used to make your audience engaged with certain elements and it will stick forever in the audience’s memory.

Placing Key Elements

Once you figure out how to use spacing and balancing. Now you have to draw attention to where to use key elements.

There are a lot of possibilities to lose the message in the shuffle. Place the key elements in the right place where viewers focus their attention.

The basic rule “how large is your design element, more attention your product grabs”. There are few principles for placing key elements

  • Size

  • Direction

  • Pairing

  • Reading Patterns

  • Color

Pick a color

Every business has a brand identity. Try to use the same color used in the brand identity for every product design. If clients need a separate color for a brand or product. How will you pick a color?

Everyone has a favorite color. Please don’t design your product label with your favorite colors. Because Colors are connected with emotion and the best decision-makers.

“Nature” What do you think when you hear this word? And How do you feel? Of course, you imagined organic, trees, and pure, forest, green color, and peaceful feeling,

Every word has emotion and every emotion has a color. Choose the color wisely for the product design. Colors can create a great impact on the emotional connection with customers.


The words chosen for the product label design are important. Same way, How you deliver the words to the audience is also important.

Typography plays a vital role in graphic design to communicate your core message. It covers everything and it says more about your brand and your product.

There is no rule for typography. It is all about your creativity and how to present it.

There are some basic fonts that peoples familiar with

  • Serif

  • Script

  • Novelty

  • Sans Serif


The texture is one of the ways to add surface and dimension and it increases visual engagement to your design. Nowadays, using a texture in the product label design is in the trend. But make sure you’re using texture on the right amount of depth.

There are some texture fits perfectly for Label design:

  • Typography Effect

  • Simulated Texture

  • Overlays

  • Patterns


When customers buy a product, they pick a product where the label lies. The label conveys the brand message, about the product and label design decides the product quality. Every designer should notice these things to notice before designing graphics for Product labels.

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